Leadership Profile

Naaz Jiwa, Media Director

Naaz Jiwa is a recognized industry leader with over twenty years experience across all media channels in both Canada (mainstream/ethnic) and the US.

Naaz has a wealth of knowledge on best practices of upfront media negotiations & conjunction buys.

Naaz honed her skillset with major advertising agencies and subsequently as an independent consultant. Naaz has worked for Baker Lovick/McKim/OMD, Media Canada/Genesis Media/Vizeum, and recently as Group Trading Director at Y&R/Mediaedge CIA/Mindshare-Excelerator (Group M).

Naaz’s impressive list of client experience includes retail giants such as The Home Depot and Sears, franchise stalwarts like Tim Horton’s and Cara Foods, a host of packaged goods clients such as Kimberly Clark, Kraft & S.C. Johnson, Labatt Breweries, Federal Government & Political parties, and automotive and entertainment based clients. Naaz is infamous in the industry for her negotiating prowess – boy are we glad she’s on our team!